Sellebrate
Instagram CRM: AI agent replying to comments and DMs on a property post

Instagram CRM

Turn comments and DMs into clients without living on your phone

Instagram is Spain's most-used social network (54.3% habitual use, CNMC 2024). AI replies to comments on your posts, opens proactive DMs with interested people, and qualifies before handing off to WhatsApp.

See 30-min demo

What is Instagram CRM

When someone comments on a Reel or property post, the agent replies instantly, opens a DM conversation, and detects buying or captación signals. If there's real interest, it continues on WhatsApp.

  • Replies to post comments instantly
  • Opens proactive DMs with interested people
  • Qualifies buyers and detects captación signals
  • Hands off to WhatsApp when there's real opportunity

Results

54.3%
habitual Instagram use
CNMC Household Panel IV-2024
<10s
comment response time
including after hours
24/7
active social conversation
while the team is on viewings
1
agent on posts and DMs
same tone as WhatsApp

Missed opportunity

Unanswered comments while your phone rings on viewings

A flat Reel gets comments on Sunday. By Monday, the interested buyer has already messaged another agency. Instagram is Spain's most-used social network (54.3% habitual use), but your team cannot live on their phone between viewings.

How it works

From Reel comment to WhatsApp client

  • Replies to comments instantly

    When someone asks about a listing on a post or Reel, the agent answers immediately and opens conversation.

  • Opens proactive DMs

    It does not wait to be messaged. It starts conversation with people who interacted and show real interest.

  • Detects buyers and captaciones

    Qualifies budget, area, and urgency. Identifies selling signals in active buyers.

  • Hands off to WhatsApp when there is opportunity

    If interest is real, it continues on WhatsApp with follow-up, captación, and calendar booking.

Also helps with hard-to-sell listings: AI keeps conversations active on social while your team is on viewings.

Questions

Questions about Instagram CRM

Yes. We connect your Instagram Business account and the agent handles comments and DMs via Meta's official API.

Enable Instagram CRM at your agency

Try the agent here or book 30 minutes and we'll review your Instagram case.

See free demo (30 min)